CONFIDENTIAL
TABLE OF CONTENTS
1. Executive Summary 3
2. Business Profile 4
3. The People 4
4. S.W.O.T. Analysis 7
5. Products/Services 8
6. Market Analysis 10
7. Marketing Strategy 12
8. Legal 13
9. Financial Plan 14
10. Organisational Management 16
11. Insurance 16
12. Growth & Exit Strategy 17
13. Appendices 17