CONFIDENTIAL

 

TABLE OF CONTENTS 

 

1.  Executive Summary                                         3

2.  Business Profile                                               4

3.  The People                                                       4

4.   S.W.O.T. Analysis                                          7

5.   Products/Services                                            8

6.   Market Analysis                                            10

7.   Marketing Strategy                                        12

8.   Legal                                                             13

9.   Financial Plan                                               14

10. Organisational Management                          16

11. Insurance                                                             16

12. Growth & Exit Strategy                                 17

13. Appendices                                                   17