Business Articles...

Entrepreneur Skills | Promotions

What to Look for When Hiring Promoters

Effective promoters require a special set of skills Apart from the product, the key element in the success of a promotion is the promoters themselves. Every weekend, across South Africa, you can see unenthusiastic and ill-equipped promoters standing... Read More >

How to Run a Successful In-Store Promotion

Use store promotions to boost your retail sales With such a high percentage of in-store purchases being unplanned and impulsive (up to 60% according to one U.S. study) it makes sense for retailers and brand marketers to try to influence consumers at... Read More >

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