Got a website? Whether you developed it to share a passion or hobby with other internet users or to sell your products and services, you could be using it to make money online. Follow Business Owl’s five steps to monetising your website…
What is Website Monetisation?
Simply put, it’s the process of converting the traffic being sent to your website into revenue.
How to Monetise Your Website
Step #1 Develop Great Content
Before you can actually make money from your website, you will need to be generating decent web traffic. The best way to do this is to develop outstanding web content which appeals both to the search engines (so that your website is featured near the top of the search engine results page) and to human readers (who will feel sufficiently intrigued to click through to your site, explore its contents, return at a later stage for more and recommend your website to other people). Web content of this nature is termed Search Engine Optimised (SEO) web content.
Step #2 Do Affiliate Marketing
Sign up to an affiliate marketing programme – browse Business Owl’s affiliate directory for some ideas. Place a link to your affiliate’s website and earn commission each time someone clicks through to their site or buys their product after following your link.
Step #3 Offer Advertising Spots
In return for paying you a monthly fee, advertises get to display their brand name and logo on your website, with a link through to theirs. Common types of online advertising spots include banner adverts and in-content adverts.
Step #4 Host a Classifieds Directory
In return for a fee, allow advertisers to list their products and services in a classifieds section on your website. A classifieds directory works well on nîche content websites.
Step #5 Sponsorship
Get a brand or business with a logical association with your website’s content to sponsor it. In return for a monthly or annual fee, they get to display their logo and brand name, including a link to their site, on all your web pages, with an acknowledgment of their sponsorship status.
