A Business Buzzword Explained

CRM (Customer Relationship Management) is a term bandied about by many sales and marketing people, but what is it actually? Essentially, it’s a philosophy or business model which emphasises a customer-centric approach and employs a strategy to learn more about customer’s needs and behaviours in order to forge stronger customer relationships.

What About CRM Software? Various software applications exist to facilitate Customer Relationship Management. This software can be used to store information about customers, record and track the sales process, automate work flow, track and measure the success of marketing campaigns, automate customer service and support and even integrate with social media sites to help build customer relationships.

Does My Franchise Need CRM Software? Much CRM software is geared towards the needs of corporations with vast customer databases. However, a small business or franchise can also benefit from a simple CRM application. Try: