Also known as Product Range. It is related products and services offered by a single company to the marketplace. For example, auto maker Toyota offers smaller and bigger cars, bakkies, mini-buses, light commercial vehicles and 4x4s in order to cater for as wide a range of customers as possible. Extending the Product Line is usually a good way for an established company or brand to leverage its good standing with consumers and expand into other areas. For example, Tag Heuer offers not just watches, but other lifestyle accessories such as eyewear and mobile phones

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