An individual or organisation selling goods to consumers, as opposed a wholesaler or a business-to-business supplier, which sells goods to other businesses – usually in bulk and sometimes at a discounted rate. The retailer will normally purchase from wholesalers, or direct from the manufacturer, and sell to consumers at a mark-up. The definition encompasses anything from a small neighbourhood ‘spaza’ shop to the likes of giant retailers like Checkers or Edgars.

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