21. Sponsor Sports Events
Getting your company’s name out in the public eye may be as easy as sponsoring an event or a sports team. Pick a team that receives a great deal of exposure and offer to buy them kits with your logo on them, or offer to pay for a season if they include your company’s name in the name of their team.
22. Run A Competition
Competitions and the ability to win prizes interests people, and the interest and exposure your brand may get from running a competition could be an excellent form of low-cost marketing for your business. People will become more familiar with your products or services as a result.
23. Be Charitable
Make a charitable contribution to someone or a group on behalf of your company. Extra marketing points will come along here if your product or service is closely linked to the charity or idea. So providing a bursary for a disadvantaged young student to study Business Studies may boost your company profile in the business world.
24. Look To Local Publications
Placing advertisements in your local community newspaper or community magazine will be much more economical than the cost of a country or region-wide publication. This is an excellent way to appeal to a specific area in a low-cost marketing effort.
25. Use Google
Google Adwords is a smart way to advertise your company online using keywords and search engine optimisation if you have a small budget, but you are still aiming to drive traffic to your website and help customers to find you. Going to the Google will help you to learn about the process and what is involved to get started.
26.Venue Specific Marketing
Focus your low-cost marketing efforts on places that will allow for you to get maximum exposure for minimum capital outlay. Advertise your wedding dress company at a well known wedding venue for example, or advertise your football apparel business at a sports club.
27. Speak To Community Leaders
Town meetings, monthly get-togethers and security meetings may be the perfect platform to display your business’ products or services to the community at large, or at least to the most influential member s of the community who may decide to give you business.
28. Offer Specials For Pensioners, Kids
Times are tough for many people these days, and it is smart for people with children or pensioners to look out for special deals or discounts that they can take advantage of. Offering your products or services with special offers for certain people can be a smart low-cost way to boost your business.
29. Float Your Business
Not on the stock market. Paying for an advertising blimp or balloon may be a good way to get your business seen and the exposure could lead to more sales. Get one of a decent size on which you can fit the company’s name and perhaps a website address or telephone number.
30. Use Referrals
Referrals are a powerful low-cost marketing tool that businesses can use to increase customers and exposure, through the use of current customers. The customers are asked to pass your information on to others in exchange for discounts or specials on future products or services. This is a true win-win situation for both parties.
