41. Register With Relevant Organisations
It makes good sense for you to register your business with the relevant organisations which can help it to grow and be more easily recognised. Registering is often free, or not very costly and the benefit is better exposure.
42. Advertise At Shopping Malls
An area where there is often a large concentration of consumers who are looking to spend their money must be one of the smartest places to advertise your service/product. Shopping malls often provide space for advertisers, but handing out some of your own promotional material in these malls can be a smart low-cost marketing initiative.
43. Fridge Magnets Galore
Give promotional material that will stick around and be seen for some time to come by printing your information on a fridge magnet. These magnets are useful for holding photos, reminders and other items fastened to the fridge, and their usefulness means they will often remain on a person’s fridge for some time.
44. Create A Custom Calendar
Do you want your company’s name, contact details and product information to remain in the minds of people for an entire year? Then make a few promotional calendars for your business to distribute to customers. They will be reminders of your business, and other people will also be exposed to it.
45. Use Packaging strategically
There is no point wasting a perfectly good opportunity to market your company at a low-cost. If you package your products for customers, you might as well make the best use of packaging by including contact details, specials and even vouchers within the product’s packaging.
46. SMS Marketing
The use of bulk SMS’ to market your company could be a low-cost solution to bring more exposure to your brand. Prices for these services have come down in recent years and shopping around for the best deal is a worthwhile experience.
47. Redirect Online Traffic
Posting links on social networking sites, forums and other online portals allows you the opportunity to direct more traffic to your own website, where consumers will be made aware of your services or products.
48. Go Mobile
So you have a website and a Facebook presence, what next? Well WAP is not a bad idea. Internet on mobile phones means that having a mobile site for your business makes sense, and with the rate of mobile penetration being so high in South Africa, many people have access to mobile Internet.
49. Branding
Look at restaurant chain Ocean Basket as an example. They brand absolutely everything they use in the restaurants, from the serviettes and sugar sachets to the doggy bags and welcome mats. Put your company’s name on things that will be seen by the customer and he will remember where he bought that product or received that service.
50. Offer Free Advice
The promise of free advice may bring more customers to your business by virtue of the fact that they will want to know more about the product and may feel that they can trust you to provide them with what they want.
