A form of Direct Marketing which uses electronic mail as the communication channel. It can include newsletters, coupons, invitations to purchase goods, or promotional literature in electronic format. For marketers, it has the benefit of being cheaper than traditional Direct Mail Marketing and it is easier to track and to measure return on investment. However, Email Marketing has become so prevalent that it is increasingly being regarded as another for of junk mail and is subject to regulation via privacy laws such as the Consumer Protection Act.

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