Marketing products and servicers which are claimed to be safe for, or at least less harmful to, the environment and to society as a whole. More recently, this has extended to analysing the marketing practices themselves to ensure that they, too, are as environmentally-friendly as possible. This may involve analysing the ‘environmental footprint’ of the practices – for example, reducing the number of printed brochures, cutting down on travel by sales teams, etc. The growth of Green Marketing has also given rise to the practice of ‘greenwashing’ – pretending a product or service is more friendly to the environment than it actually is

[BACK TO SALES & MARKETING TERMS]