Also known as ‘e-marketing’ or ‘online marketing’, it encompasses all marketing activities which take place in an online environment. With the strong growth of the internet in recent years, this form of promotional activity has grown strongly and many predict that it will eventually become the dominant form of marketing worldwide. Specific activities include search engine optimisation, group buying sites like Groupon, online sales sites such as Kalahari.net, e-mail marketing, blogs as marketing tools, etc

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