61. Maintain Your Reputation
A strong reputation grows with time and leads to an improved business. Spend time making sure your company’s reputation is where it should be with regards to what your customers, suppliers and your own staff think about your business.
62. Start A Blog
If you are looking to add some meat to your website a blog may be an interesting improvement which would provide visitors to your site with insight into your company, advice on products and ideas on what your business sells.
63. Give Your Brand A Face
Sometimes the use of a spokesperson or spokespeople can be a low-cost marketing initiative to add trust and personal touch to a business that was previously just considered a money making machine. Many South Africans knows about Hirsch’s Home Store thanks to the radio adverts where Lucy Hirsch gives the brand a voice.
64. Use Free Services
When trying to improve marketing for your company with a very tight budget, make use of free services such as sites listing company’s, Facebook tools, free SMS and Fax sites as well as any other useful services that can provide you with platforms to reach customers.
65. Develop Stationery
Envelopes with the company logo on it and letterheads containing the business name and contact details look very professional when dealing with customers. These little touches are smart low-cost marketing ideas in their own right.
66. Opt In Emails
If customers are keen to be on your mailing list then build up a database by sending out opt in emails where those interested in receiving correspondence from you can confirm their interest and provide you with invaluable marketing information for free.
67. Make Business Cards Useful
When making your company’s business card why not add something to the back of the card to give the card added value. A calendar or mini-product catalogue can be useful, or perhaps an appointment card where the customer can write the time and date of their next visit, appointment or service.
68. Marriage Mail
A large direct-mail campaign will cost your company a great deal, but by being smart and send your ad or coupon in a joint mailing with other advertisers you will reach your target audience at a fraction of the price.
69. Networking
Building contacts is relevant to any business, and meeting the right people can lead to a partnership, referrals or discounts in services you need to run your company.
70. Promotional Gifts For Top Clients
Would laptop covers, mouse pads, pens and notepads all come in handy for your clients? Then print your logo on them and give them out to your best customers to promote brand loyalty and give them a daily reminder of your business.
