71. Rewards For Staff
At first glance this may not seem like marketing of any sort, but rewarding top staff for doing a good job will motivate them to do even better and will improve your business as a result. A hamper as a prize for the employee of the month will cost very little, but the incentive will do the trick.
72. Customer Days
Make a day where customers are attracted to your business for some or other reason not related to your product. Perhaps every second Wednesday could be boerewors and beer day at your store, for customers to come and enjoy a meal while looking at your products or considering your service.
73. Use Fun Content To Draw The Crowds
Make a crossword puzzle to do with your business and circulate it, or print out black and white pictures for children to colour in while their parents use your services.
74. Hire Students
Hiring a student to do marketing work for your company can be a very cost-effective endeavour, and learners are often hungry for work and would be the ideal candidates to maintain social networking platforms, do promotional work and hand out pamphlets or brochures.
75. Subscribe To Industry Magazines
Keeping up with improvements, changes, news and other happenings in your industry is key to staying on top of your marketing requirements. Subscriptions do not cost a fortune, but they can often depart a great deal of useful knowledge. These publications will also often provide opportunities to businesses in terms of events and networking.
76. Job Postings
When looking to fill a post or job at your business it is important to note that the way in which you go about hiring your staff says something about your business and is a subtle form of marketing in itself.
77. Approach The Media
Do you have an interesting product that may have appeal for a specific publication or television show? Don’t be afraid to approach the media and offer a free trial or presentation of a new product. It will not be considered advertising, but it certainly is.
78. Online Advertisements
Television is an expensive medium to advertise in, but the Internet can be a very reasonable and effective place to do your low-cost marketing. Find the right site and a banner could be the perfect tool to improve your business’ reach.
79. Ask For Reviews
Allow a platform for customers to come forward and provide you with reviews of your products or services and you may be receiving free feedback that could go a long way to marketing your business. Positive reviews could be used as testimonials on your website or in your newsletter, or even as an added motivation for staff or in quotes for potential customers.
80. Go Green
The green revolution is here to stay, so why not publicise your business’ thoughtful nature by providing email quotes and bills rather than wasting paper, and by making an effort to be environmentally friendly. It will be another positive for customers with a social conscious and you will save money in the process.
