81. Put Yourself On The Map
Get your business listed on Garmap, so that people using a Garmin navigational GPS unit will be able to find you. According to Garmin this will make your business instantly searchable by physical address and lead your customers straight to your doorstep. This is yet another low-cost marketing idea to improve your business.
http://www.garmap.co.za/garmapPOI/businesslisting.asp
82. Advertise At Tertiary Institutions
Students are the next generation of consumers, and those frequenting tertiary education institutions will more than likely have more spending power in the years ahead. Get a head start on the competition and advertise at universities and colleges.
83. Partnerships With Retailers
Having a partnership with a retailer to help you sell your services or products makes a great deal of sense when both parties stand to benefit from the partnership. The retailer gives your company exposure and you provide added products and profits for the retailer.
84. Use Online Classifieds And Directories
Listing products and services on online classifieds and directories makes sense because doing so is often free of charge or costs very little, and it is yet another way for your products or services to find their way to the consumer, in a low-cost manner.
85. Design A Logo That Stands Out
Having a logo that is easily recognisable could be one of the most important changes a business can make in terms of their image and marketing, as the customer may be able to recognise the brand and associate with it more easily if a good logo is chosen. This need not cost very much.
86. Update Contact Lists Often
It is important to make sure you have the right contact details for people in your marketing mailing lists, as you need your advertising and product information to be reaching the right people. From time to time email and ask those people to update their contact details on an online form.
87. Update Your Website Often
Keep things fresh and interesting for visitors to your website, and put any positive news about the company up to provide the viewer with something new to see. It also makes sense to change the layout and look of the site from time to time and keep content updated.
88. Start A Club
If your product or service relies on a certain aspect which can be turned into a club or group, then why not go through the effort of starting the club yourself. If you provide motor vehicle accessories and racing gear for example, why not start a racing club and gather like-minded people together to meet once a month. That club could grow and end up sustaining your business.
89. Provide After Sale Service
This is often a big selling point for consumers, and providing this option on products sold can be a low-cost marketing tool to bring customers to you in the first place.
90. Keep Up Appearances
The premises of your business should be kept looking clean, neat and well looked after, because it is yet another reflection of how your affairs within the company are run.
