Business Articles...

Entrepreneur Skills | Sales & Marketing

How to Run a Successful In-Store Promotion

Use store promotions to boost your retail sales With such a high percentage of in-store purchases being unplanned and impulsive (up to 60% according to one U.S. study) it makes sense for retailers and brand marketers to try to influence consumers at... Read More >

7 Common Marketing Mistakes

Mangled messages – Avoid these promotional pitfalls There are very few products or services which can claim to be so unique, exciting or in demand that they ‘sell’ themselves. So, for businesses of any size, having a good marketing... Read More >

World’s Top Ten Most Valuable Brands

It’s estimated that some 10 000 new brands are created daily. For a brand to endure and maintain brand equity is hard work – just ask General Electric and Toyota. American brand General Electric, who manufactured the nuclear reactor at... Read More >

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