As the world shuffles towards a double-dip recession, the job market continues to nosedive. But Greeting Card manufacturers, Hallmark, are proving that creative business ideas can still be found in the midst of an ailing global economy, with the launch of their Unemployment Sympathy Cards.

What are Hallmark Unemployment Cards?

Someone you know been laid off? Talking about it is often difficult, for both of you. Why not send them a Hallmark Sympathy Card, instead? Ranging in tone from the humorous to the sentimental, the cards have been described as a ‘sign of the times’ and express sympathy or encouragement in response to the receiver’s job loss. Says Hallmark Creative Director Derek McCracken, the range was developed in response to direct customer requests, thereby fulfilling a ‘relevant and nîche consumer need’.

How about implementing such a business idea here? According to Statistics South Africa, close on 400 000 jobs were lost in South Africa in 2010, and over a million in 2009. South Africans could do with some sympathy! Bring on the job loss condolence cards…

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Hallmark Unemployment Sympathy Cards
Image courtesy of Hallmark