11. INSURANCE
A comprehensive package of insurance cover has been arranged through Steale & Sons.
12. GROWTH & EXIT STRATEGY
12.1 Business goals
Short-term (first 6 months):
This is the launch and ‘product development’ phase. The aim is to begin establish the Wheel Alive! name and, in particular, the magazine, which will serve as the flag-bearer for the brand in the initial stages
Medium-term (6-24 months):
Improve the presence and offering of the website. Introduce the digizine (e-mail edition) and iPad edition. Build the subscriber base. Launch first Road Test Annual and Off-Road Annual publications. Begin laying the groundwork for a Wheels Alive TV programme.
Long-term goals (2-5 years):
Secure the future of the publication (across all key distribution channels) by achieving an ABC-certified circulation of at least 25 000. Website moves from a supporting role to a more central role. TV programme becomes established. Evaluate the possible launch of Motorcycling, specialist Motorsport, and Off-Road/Adventure publications. Other brand extensions (online motoring shop, driving school, etc) are introduced.
12.2 Exit strategy
The directors see Wheels Alive! as an evolving long-term project and intend to remain hands-on and in day-to-day control for at least the next 10-15 years. Options at that time for an exit strategy may include a management buy-out by existing staff, or sale to a large national/international publishing group.
13. APPENDICES
Projected Profit & Loss (12 months)
Projected Cash Flow
Projected Balance Sheet
Loan Repayment Schedule
Personal Financial Statement of Owners
