CONFIDENTIAL
TABLE OF CONTENTS
1. Executive Summary – 3
2. Business Profile – 4
3. The People – 5
4. S.W.O.T. Analysis – 7
5. Products/Services – 9
6. Market Analysis – 10
7. Marketing Strategy – 12
8. Legal – 14
9. Financial Plan – 15
10. Organisational Management – 18
11. Insurance – 19
12. Growth & Exit Strategy – 19
13. Appendices – 19
