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The Difference Between Product Mark-up and Profit Margins

Calculating product mark-ups and profit margins can be confusing at first because both calculations contain numbers that relate to profit. Sometimes business owners even use the terms interchangeably, not realising that they are in fact different... Read More >

How to set up a sales commission structure

Develop a successful sales commission strategy One of the biggest challenges a company can face is developing an effective compensation strategy or commission structure for its salespeople. Get it wrong and you chase away your best performers, or... Read More >

Another Seven Successful Viral Marketing Campaigns

Before launching your viral marketing campaign and hoping for the best, take a look at these seven successful viral marketing campaigns first.  These viral marketing campaigns had several good things going for them; and a few things that could have... Read More >

Seven Successful Viral Marketing Campaigns

Viral marketing campaigns are either memorable or instantly forgettable.  What defines the success or failure of a viral marketing campaign?  In short, it is the ability of a campaign to go viral, to grow in momentum and get the message out... Read More >

Hiring Telemarketers for your Telemarketing Business

Telemarketing is not a job for the Average Joe. Calling strangers who are, at best, friendly but busy or, at worst, hostile, and trying to persuade them to invest in your product or service, is a task that takes most people way out of their comfort... Read More >

Telemarketing Lead Generation:

How to Find Qualified Telemarketing Leads You’ve ticked all the boxes: Excellent product or service? Check. Corporate image and logo? Check. Team of excellent telemarketers? Check. Logistics in place? Check. Admin issues sorted? Check. You’re... Read More >

Five ways to maximise the response of a direct mail marketing campaign

So you’ve decided that Direct Mail is the right way to sell your particular product and service, you’ve come up with a mail pack and you’ve allocated a budget…  But before you hit print, here are 5 hot tips to make sure your mailing... Read More >

Creating a slogan for your business in five easy steps

A slogan is a short, catchy phrase, which defines your brand, emphasises its brand positiong, and is used to promote brand recall in your target market. In short, it’s a catchy way to enhance your brand image. Slogans aren’t just for big brand... Read More >

7 Interesting Facts about Advertising

Did you know that 87 percent of South Africans watch TV? That’s according to a six-month report conducted recently by the South African Advertising Research Foundation (SAARF). Good news for businesses which advertise on television, because it... Read More >

Should I Use VOIP in My Business?

What is VOIP? Voice over Internet Protocol, also known as Voice over IP and VoIP, is the technology which enables voice, fax and video communication over the Internet, rather than the conventional Public Switched Telephone Network (PSTN). Why is it... Read More >

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