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Three Ways to Keep Up with Internet Technology

Small business owners have to wear many hats, not least of which is that of internet technology guru. As a corporate employee, you probably relied on your corporation’s IT Guy to keep you up abreast of the latest internet technology. Now, being a... Read More >

Buying a Business Computer

Choosing the best computer for business can be very confusing as there are so many choices available in any computer store. The specifications for each machine on offer are all listed but, to the layman, it doesn’t help all that much. The fear is... Read More >

Small Business Software You Can’t Do Without

These days, it’s pretty much impossible to run a business which isn’t computerised. Once you’ve invested in your hardware, you need to splash out on the software – often, an expensive and confusing exercise. To help you out, Business Owl has... Read More >

Six Effective Networking Tips

How to network and help your business grow Networking is one of the most targeted and cost-effective ways of marketing your company, making useful contacts and generating sales leads. Think about it: No expensive hit-or-miss ad campaigns; no... Read More >

Press Release Template

Securing publicity in the media is a challenge, but increase your chances of getting your message published or broadcast by setting out your press release in the correct format… Here, you need to instruct the editor when the story you’re... Read More >

Six Components of a Successful Marketing Strategy

Circa 1984, baby food manufacturer Gerber decided to branch out their products to areas such as France and Africa. To Gerber’s surprise, sales were dismal due to unfavourable reception by consumers. What was causing this negative response?... Read More >

What to Look for When Hiring Promoters

Effective promoters require a special set of skills Apart from the product, the key element in the success of a promotion is the promoters themselves. Every weekend, across South Africa, you can see unenthusiastic and ill-equipped promoters standing... Read More >

How Not to Design a Business Card

Your business card should achieve one main objective – serve as an easily accessible and clear reminder of you and your business. The limited surface area of a business card means that maximising the impact of the few graphic and textual elements... Read More >

The Pros and Cons of Direct Mail

If you’re considering a Direct Mail marketing campaign, but would like to know a little bit more about the why’s and the wherefores,  before you dip your toe in the waters, then this handy list of pros and cons could help you make up your... Read More >

What is Branding?

If you’re unsure of the concept of branding and frequently ask yourself, ‘What is a brand? – don’t despair! A great many businesspeople still have difficulty in coming to grips with branding too! Some equate branding with advertising, public... Read More >

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