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11 Employee Incentive Ideas

Says benefits consulting practice Twenty Twenty, employee incentives form an important part of overall employee satisfaction. So, incentivising employees is smart. Here’s why: Employee incentives attract, and help retain, quality staff Reduced... Read More >

South Africa’s Top Five Most Valuable Brands

The news that massive multinational brand Walmart is poised to enter the South African marketplace is big news. Other global brands with a South African presence – like Coca Cola and KFC – have had to adopt a local flavour to be successful here.... Read More >

How to Get a Business Credit Card

Wondering how to go about getting a business credit card? Business Owl shows you how in six easy steps… Hang on…Why will I need a business credit card? Managed correctly, a business credit card can be a useful way to: Keep personal expenses... Read More >

How to Write a Killer Press Release

Did you know that one of the best ways to promote your business, and inform people about your products and services, is through media coverage? While impressing an editor and securing column inches in the paper, or a mention on the radio, is... Read More >

Tight Budget? Try these 9 Free and Effective Marketing Ideas

Creating awareness of your product or service – that is, marketing your business– is your first step towards business success. And with competition fierce and consumer spending down, an effective marketing strategy is crucial to your... Read More >

How to Negotiate: A Beginner’s Guide

Learn the key skills that make negotiating easy Negotiations are a part of everyday business life, yet many people approach them with fear and apprehension – which can ultimately lead to a poor deal that’s bad for you and your company. Here are... Read More >

How to Open a Business Bank Account

Setting up business banking needn’t be high admin. Just follow these seven easy steps and you’ll have a business bank account in no time… Step One: Choose a Bank People tend to stick with what they know, but the bank you use for your personal... Read More >

Seven Branding Tips for your Small Business

Everything an organization does or doesn’t do, says or doesn’t say, takes note of or ignores, becomes part of its brand. And while companies go to great lengths to develop a positive brand image, it’s also possible to have a neutral brand... Read More >

How to Generate Free Publicity for your Business

Do you need to promote your business, but don’t have the marketing communications budget to sustain an advertising campaign? Generating publicity – or public exposure – in the media is a highly effective way of getting more people acquainted... Read More >

What is Direct Mail?

Direct mail is one of the most-well used marketing techniques for small businesses. But what is direct mail, exactly? Direct Mail is any communication sent directly to a consumer or potential consumer with the intention of selling them a product or... Read More >

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