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How Not to Design a Business Card
Your business card should achieve one main objective – serve as an easily accessible and clear reminder of you and your business. The limited surface area of a business card means that maximising the impact of the few graphic and textual elements... Read More >
The Pros and Cons of Direct Mail
If you’re considering a Direct Mail marketing campaign, but would like to know a little bit more about the why’s and the wherefores, before you dip your toe in the waters, then this handy list of pros and cons could help you make up your... Read More >
What is Branding?
If you’re unsure of the concept of branding and frequently ask yourself, ‘What is a brand? – don’t despair! A great many businesspeople still have difficulty in coming to grips with branding too! Some equate branding with advertising, public... Read More >
Effective Advertising Techniques for Small Business
Your small business may not have the cash to commission an award-winning ad agency to develop an advertising campaign, but that doesn’t mean you can’t roll out creative adverts which will produce effective results. First, know your target market... Read More >
Eleven Time Management Tips for Entrepreneurs
Essential skills for making the best use of your most valuable resource What is time management? Quite simply, it’s finding the most effective way to use the finite resource of time to maximise your impact on the business. As an entrepreneur... Read More >
11 Employee Incentive Ideas
Says benefits consulting practice Twenty Twenty, employee incentives form an important part of overall employee satisfaction. So, incentivising employees is smart. Here’s why: Employee incentives attract, and help retain, quality staff Reduced... Read More >
South Africa’s Top Five Most Valuable Brands
The news that massive multinational brand Walmart is poised to enter the South African marketplace is big news. Other global brands with a South African presence – like Coca Cola and KFC – have had to adopt a local flavour to be successful here.... Read More >
How to Get a Business Credit Card
Wondering how to go about getting a business credit card? Business Owl shows you how in six easy steps… Hang on…Why will I need a business credit card? Managed correctly, a business credit card can be a useful way to: Keep personal expenses... Read More >
How to Write a Killer Press Release
Did you know that one of the best ways to promote your business, and inform people about your products and services, is through media coverage? While impressing an editor and securing column inches in the paper, or a mention on the radio, is... Read More >
Tight Budget? Try these 9 Free and Effective Marketing Ideas
Creating awareness of your product or service – that is, marketing your business– is your first step towards business success. And with competition fierce and consumer spending down, an effective marketing strategy is crucial to your... Read More >
