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Creating a slogan for your business in five easy steps
A slogan is a short, catchy phrase, which defines your brand, emphasises its brand positiong, and is used to promote brand recall in your target market. In short, it’s a catchy way to enhance your brand image. Slogans aren’t just for big brand... Read More >
7 Interesting Facts about Advertising
Did you know that 87 percent of South Africans watch TV? That’s according to a six-month report conducted recently by the South African Advertising Research Foundation (SAARF). Good news for businesses which advertise on television, because it... Read More >
Should I Use VOIP in My Business?
What is VOIP? Voice over Internet Protocol, also known as Voice over IP and VoIP, is the technology which enables voice, fax and video communication over the Internet, rather than the conventional Public Switched Telephone Network (PSTN). Why is it... Read More >
Three Ways to Keep Up with Internet Technology
Small business owners have to wear many hats, not least of which is that of internet technology guru. As a corporate employee, you probably relied on your corporation’s IT Guy to keep you up abreast of the latest internet technology. Now, being a... Read More >
Buying a Business Computer
Choosing the best computer for business can be very confusing as there are so many choices available in any computer store. The specifications for each machine on offer are all listed but, to the layman, it doesn’t help all that much. The fear is... Read More >
Small Business Software You Can’t Do Without
These days, it’s pretty much impossible to run a business which isn’t computerised. Once you’ve invested in your hardware, you need to splash out on the software – often, an expensive and confusing exercise. To help you out, Business Owl has... Read More >
Six Effective Networking Tips
How to network and help your business grow Networking is one of the most targeted and cost-effective ways of marketing your company, making useful contacts and generating sales leads. Think about it: No expensive hit-or-miss ad campaigns; no... Read More >
Press Release Template
Securing publicity in the media is a challenge, but increase your chances of getting your message published or broadcast by setting out your press release in the correct format… Here, you need to instruct the editor when the story you’re... Read More >
Six Components of a Successful Marketing Strategy
Circa 1984, baby food manufacturer Gerber decided to branch out their products to areas such as France and Africa. To Gerber’s surprise, sales were dismal due to unfavourable reception by consumers. What was causing this negative response?... Read More >
What to Look for When Hiring Promoters
Effective promoters require a special set of skills Apart from the product, the key element in the success of a promotion is the promoters themselves. Every weekend, across South Africa, you can see unenthusiastic and ill-equipped promoters standing... Read More >
